HomeTag promise of value

April 20, 2010

So, what is your promise of value? And is it the “right” promise of value? The answer really depends on your current career situation. Over the next couple of weeks I will explore suggestions for your Promise of Value in three different career scenarios. 1 – Employed and struggling in your current position. 2 –...

April 16, 2010

The secret to having a powerful brand is creating a crystal clear message that connects with your audience. Disney’s brand message is “The happiest place on Earth!” Subway is “Eat fresh!” Ford is “Ford trucks are built tough!” Every successful company has a promise of value that they provide to customers. And that promise of...