5 Ideas to Promote Yourself OUTSIDE an Organization

What thought have you given to promoting yourself to career influencers outside your work environment? These are the people in the medium and big rings of your sphere of influence who can potentially help you move into a different role, company or industry.

Here are 5 great ideas for promoting yourself outside an organization.

  1. Get published. If you have written a report, white paper, or newsletter article to share within your company, try to get it published externally. There are thousands of online newsletters for all kinds of topics and industries and most are avidly seeking contributing authors. If published, be sure to get the link and forward it to your career influencers.
  2. Become a public speaker. I believe that the single most effective way to strengthen your personal brand is to become a public speaker. Think of ways to get in front of your career influencers and share your expertise.
  3. Broadcast your message. Almost all cities have at least one television station providing morning and midday news and public affairs programming. Producers look for “hot topics” and experts who can inform and educate audiences on a particular subject. Be proactive and contact these producers in your area. If you are interviewed, be sure to capture the video and stream it on your web site, then send the link to your target audience.
  4. Teach your message to others. Adult education classes are in high demand at community colleges. Teaching a class gives you extra credibility and you may pick up a few new clients or have the opportunity to do some freelance work.
  5. Join a board of directors. Many trade associations and civic organizations need industry experts, smart business professionals and creative marketers. Be sure to pick a cause that genuinely drives your passion.

By continuously raising your credibility and visibility within your personal network, you’ll not only strengthen your personal brand and open new doors of opportunities, but you can also create an emotional connection with them that makes them not only want you on their team, but feel they need you.

Types of Career Influencers

Forming strong strategic partnerships with career influencers in four key categories can help strengthen your credibility and elevate your personal brand.

  1. Those who can evangelize your talents and accomplishments to others. They are your personal public relations representatives who give you visibility and exposure to other career influencers. They spread the good word about your work, accomplishments and the value you provide. They are living testimonials who can recommend you to other managers or clients.
  2. Those who currently hold, or have had, a position you desire. They can be career mentors or advisors to you providing invaluable advice on the skills and personal characteristics required to be successful in that role. They can offer guidance on your career path, share their steps in reaching that position or give insight into the professional challenges they faced and specific strategies they used to overcome obstacles.
  3. Those who can teach you a new skill. They are experts in their fields and possess specialized knowledge or experience to help you reach your career goals.
  4. Those who, just by working with them or being associated with them, can strengthen and add credibility to your personal brand. Simply by sitting on a board of directors with a well-respected industry expert, or reporting directly to someone well positioned in the company, or winning a new client who is admired within the community could give your personal brand a boost.

Do you have a strong support system of career influencers?

If you want bigger promotions, better clients, and a richer, more meaningful career, you must work with people who value you and your professional strengths, talents and accomplishments. Otherwise, you will be living in a frustrating world, spending time and energy to accomplish things, yet receiving very little in return.

So what you need to do is put together a strong support system of career influencers. A key step in building a powerful personal brand is to identify those in your professional network who value you. People with an appreciation for your professional strengths and talents can pave the way for you to achieve the career of your dreams. They can help expand and accelerate your career. They can hire you, help you get promoted and recommend you to potential clients or employers.

Identify those managers, clients, peers, colleagues, and potential employers who you feel value your talents and strengths, as well as those you want to value you. These are successful professionals who can give you the strategies, insight, and inspiration to advance your career. They are people who can support you, teach you, inspire you, and influence others.