HomeCategory personal brand

January 24, 2020
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Should you re-brand your career as a leader? As an executive, you’ve worked your entire career to build a powerful leadership brand.  You have achieved many successes, and have an impressive portfolio and reputation built on technical mastery, business acumen, industry knowledge and leadership skills.  Congratulations!  You’ve proven that you have the brilliance, drive, and...

September 9, 2012
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    You are the “story teller” of your own career. Every day, people are making judgements and assumptions about you based on what you’re telling them.  So if you’re sending the message that you’ve been short-changed, passed over or stepped on in your career, then people will see you as someone who doesn’t have much value in the...

March 4, 2011

What is your personal brand saying to others?  Getting bigger promotions, better clients, and a richer career depends largely on how you’re perceived by senior managers, business associates, and potential employers.    People are the jet fuel behind your career. People can promote you, hire you, mentor you, inspire you, or introduce you to others...