The #1 New Year’s Resolution to Land Your Dream Job


Want to land your dream job in 2017?  Last week I was interviewed for an article in Jobs2Careers and asked, “What is the #1 New Year’s resolution you should make this year and actually keep?”

For me, the answer is simple.  I invest in myself every single week.

Since I have a full-time corporate job, as well as my own successful career coaching practice helping others land their dream job, I don’t have time to make resolutions that I’ll never keep.  But this is ONE new year’s resolution that I make (and achieve) every year.

Just as financial advisers tell us to pay ourselves first in order to have a strong financial portfolio, I make it a habit to invest in myself every week to ensure I have a strong sense of purpose, fulfillment and get closer to achieving my personal mission.

If you’re not sure where or how to invest in yourself, then ask yourself these three questions:

  1. What’s the next thing you want to learn?
    Block out time on your calendar to conduct research, read, learn, watch TED videos, or talk to others.  Learning something new can deepen an area of expertise, change the way you think and even take you in a whole new direction.
  2.  Who inspires you?  
    Connect yourself to those who motivate and energize you.  Offer to help them with a project or support them in their personal mission. They will become your greatest champions in overcoming fear, charting new territory and realizing your dreams.
  3. Where do you ultimately want to go in your career (or at least the next stop on your career journey)?
    Put a stake in the ground and envision the kind of work you want to be doing and the type of environment and organization where you want to work.

Give yourself time and space to answer each of these questions.  See what unfolds.  We’re not meant to stay in the same job forever.  We’re meant to morph, leap, fall, stretch, grow and bounce.  When you invest your time and energy every week in these three areas, your career will find its natural flow and become effortless.

Your Personal 3-Step Checklist to a New Career

Are you thinking, “I need a new job!”   
Are you thinking it every day?
If you spend your days fantasizing about getting into a new career that fills you with more meaning and purpose, then it’s time to take action.  I’ve successfully reinvented my own career four (4) times and I fully believethat life is way too short to stay in a meaningless job where you’re unfulfilled, unchallenged and under-valued.

As a leading career coach, the #1 biggest question I get asked is, “How can I transition into a new career without decreasing my salary?” Each time I reinvented my own career, I received anywhere between an 8% – 32% salary increase. A client of mine, Matt, just reinvented his career from being a manager in the TV industry to becoming a manager in high tech, and received a 17-percent pay increase.

So how did we do it?  And how can YOU do it?

Moving into a new career means repackaging your skills, qualifications and successes so that you can transition into a new job role, company or industry. It takes a strong vision, a solid plan, and someone who can coach you through your transition, but yes, it is possible! Below are four steps I take with my clients to teach them how to reinvent their career –

  1. Identify your transferable skills.

    If you’ve been working for at least five years, then you have transferable skills. These are skills that transition from industry to industry, or from job role to job role. Examples include: managing projects, teams, clients or budgets, as well as negotiating contracts, helping a company generate revenue, save money, or gain market share.

    Other transferable skills include personal characteristics such as demonstrating leadership, mentoring or training others, risk taking, being goal driven, results oriented, a problem solver, or having the ability to influence senior managers. These are great skills to have, and they transfer from industry to industry. All kinds of industries and companies value employees with these types of skills and characteristics.

  2. Match your transferable skills to job roles.

    Read job descriptions posted on,, and, as well as business journals and industry-specific websites. If you want to work for a specific company then check out their website’s on-line job postings. Learn the skills and qualifications required for various job roles.

    Then, match your transferable skills to those jobs you want to go after. If there’s a gap between the required skills and the skills that you currently have, then look for ways to gain that experience such as taking on an extended assignment in your current job, or if you’re in between jobs then try freelancing, consulting, or volunteering.

    Also, attend industry conferences, trade shows, business networking events and association meetings. Talk to people who work in the industry to learn about their career path, key skills, and advice on how to break into the business.

  3. Blow up your resume.

    The first thing I always did before I transitioned into a new career was blow up my resume. Trying to piece together a resume that highlighted the skills I used to get my last job with the skills I needed to land my next job was like trying to weld together Lexus parts on a BMW. It doesn’t work. You need a brand new resume.

    Hiring managers don’t care about every job you’ve ever had. They just want to know if you can do their job? In order to get noticed you’ll need a clean, polished and professionally written resume.

And one more tip… attitude is king! I’ve found that getting a new job really boils down to two things: confidence and passion. I’ve never walked into an interview having met all of the job requirements. In fact, for the television interview, I lacked the two biggest requirements which were a minimum of two years experience in television, and a reel to show my TV work.

There’s a kind of quiet confidence that we all have down deep inside. A confidence that comes from knowing what we’re capable of doing.  If you want the job offer, you’ll need to sell yourself to the hiring manager by showing you have confidence in yourself to be successful in the job. When it comes to reinventing your career, it’s not just your skills and talent but your attitude that counts!

Want a little help transitioning into your new career?
Check out my services for personal career coaching packages, resume development and interview coaching.  Potential clients can request a 15-minute complimentary consultation by writing to


Sherri Thomas is a Career Strategist, international speaker and award-winning author of the “2013 BEST CAREER BOOK” by the Indie Book Awards for her book “The Bounce Back – personal stories of bouncing back higher and faster after a layoff, re-org or career setback”.  She also authored, “Career Smart – 5 Steps to a Powerful Personal Brand– which is on AMAZON’s TOP 50 LIST for personal branding books. Sherri is the President and Founder of Career Coaching 360 which provides resume help, interviewing support, and personal career coaching for executives and professionals who want to change, reinvent or advance their career.

For a limited time, you can download the three FREE chapters of “The Bounce Back” at

The Bounce Back by Sherri Thomas

4 Things I Learned on a Cattle Drive

Career Coach Sherri Thomas














Each year, I create a new mantra for myself.  One year it was “think big.”  I spent the entire year 10x’ing my ideas, goals and dreams.  Another year I claimed “follow the positive energy.” I made it my mission to pursue those people and activities that energized and inspired me.  This year, I’ve declared 2014 as “The Year of Adventure!”

So when I heard about an all-ladies cattle drive taking place in the heart of Montana led by Ambassador Barbara Barrett, I did what any city girl would do – I ignored it.  But the more I tried to ignore it, the more Barbara and the cattle drive crept into my psyche.  Until finally, I signed up.

Why did I try to ignore it?  Because it was so far outside of my cushy-snuggly comfort zone that the idea terrified me.  Me, the girl who has to call my brother because I’m too afraid to chase a mouse out of my house… had signed up to go on a cattle drive, fly fishing adventure of a lifetime in Montana.  Little did I know that this 6-day excursion would have such a big impact on my life.

Career Coach Sherri Thomas.1









Here are four (4) things it taught me –

  1. Changing my mindset.

    I went from thinking, “No way!” to “How could I make that happen?”  by breaking it down into a few simple steps –
    * Safety – I called the organizers with a list of questions to make sure it was safe for a “beginner” to sign up.
    * Finances – I got my finances in order so that I had a budget for it.
    * Preparation – I mitigated some of the fear by taking four (4) horseback riding lessons and a fly fishing lesson before the big event so that I wouldn’t be such a “beginner” 🙂

After I put all of these small actions into place, then the rational side of my brain gave me the green flag to go for it.

  1. Role models are important.

    On the first day of the cattle drive, we were pushing about 30 angus cattle along a narrow dirt road tucked between a mountain and the Bitterroots river.  One of the calves decided to go Maverick and bolted up the mountain to make a U-turn and run back to his buddies in another pasture.  A female wrangler named Holly yelled “YEE HAWWW!” as she smacked and kicked her horse straight up that mountain to chase down Mr. Angus.  It was impressive.  It was jaw dropping.  It was crazy inspiring to see someone role model boldness and bravery. If you want to learn something new – go watch a role model in action. We need people in our life to role model “how” and “that” we can do it.

  2. Trust in yourself that you’ll figure it out.

    For most of the initiatives that I lead in my career, my plan is about 50% set in stone, and the other 50% I figure out along the way.  But in my Montana adventure, I had about 90% that I needed to figure out.  In the end I figured out what I needed to. I asked questions, got help when I needed it, stayed open to coaching, and just kept trying.  What I learned is that it’s okay to be a novice at something and it’s okay to be scared. What’s not okay is to let fear stop you from doing anything.
    Repeat after me:  TRY –> LEARN –> REPEAT.  🙂

  3. The feeling of being “empowered.”

Yes, it started out as sheer terror, but after a couple of days of just doing it (i.e. not falling over backwards on my horse Tonto because “we” decided to jump over a ravine,) the fear transformed into feelings of confidence, courage and empowerment.

I can’t remember the last time I felt empowered in my career, and I’m not sure I ever felt empowered in my home life.  But I sure felt empowered by day #3 of the cattle drive.

I’m going to take this confidence back with me into my real life.  I figure if I can conquer staring down a steer then I can certainly conquer managing my toughest career challenge. This experience has given me a new perspective – if I can manage through something that is so far outside my comfort zone, then anything that falls inside my day-to-day world seems easy peasy 🙂

Career Coach Sherri Thomas.2








I guess the thing that amazes me the most was how invigorating and personally rewarding it was to go outside my comfort zone.  I use to plan my vacations to be low key, low maintenance and low stress, because I figured I had all the stress I could handle in my daily life.  Now, I’m going to seek out vacations that are new, different and highly adventurous.  I’m thinking that “vacation with gusto” may be my next mantra for 2015!  🙂


Leading Career Coach Sherri Thomas

Sherri Thomas is a Career Strategist. She teaches others how to think differently and more proactively in their career. Her book, “The Bounce Back” is the 2013 winner of “Best Career Book” by Indie Book Awards for independent book authors. Her first book is on AMAZON’s TOP 10 LIST for personal branding books, “Career Smart – 5 Steps to a powerful personal brand.” As the Founder/President of Career Coaching 360 Sherri passionately teaches professionals and executives how to reinvent themselves into a more enriching and fulfilling career. 


Want a more exciting career? Then stop playing it so safe

cheap accounting softwarep>


Want an exciting career?  Then take on something that scares you.

A few years ago I was working in a cube living a very small life.  I worked with a handful of colleagues on 1-2 projects, had 1-2 customers and reported to 1 manager.  Small life. 

I had been doing the same kind of marketing work for several years and was good at it. My customers were pleased, my boss was satisfied, and I was receiving successful performance reviews with the normal 3% annual pay raise.  It wasn’t that anything was really wrong with my career.  It just wasn’t satisfying.  Boring.  Dull.  Lifeless

I was under-challenged. Under-motivated.  Under-valued. My career was blah.

When my big marketing project finished, my boss asked me to lead a technical project.  It was so far out of my marketing comfort zone that I would have had to take a plane to get back into my comfort zone.  It terrified me.  Everything in my bones told me this would be a mistake.  But there were two interesting components of the project –

  1. Nobody in the department had ever led a technical project before.  I would be the first.  I loved that! These opportunities didn’t come around very often working in a department of type A scary-smart men.  The thought of me being the first person in the department to do anything got my heart fluttering. 
  2. Two project managers had been on the project, and both had failed.  That’s right, failed.  That meant the probability that I would fail was higher, but it also meant that expectations were low, and the risk was low.  Plus, it also meant that if the team and I were successful the glory would be that much sweeter.

Game on!  I accepted the challenge. 

I walked in every day for the next 5 months shaking in my boots, but firing on all cylinders.  I was in the game, all day, every day.  Five months later, the project launched successfully and I was put into the IT department’s “Hall of Fame” for project management.

Want a more exciting career?  Then go stretch yourself. 

Stop playing it so safe.  Stop sitting on the bench and go get in the game.  Change positions.  Change teams. Change sports.  Do whatever it takes to start tapping into those hidden skills and talents that you don’t even know you have. You’re capable of so much more than you ever thought possible.  😀


Sherri Thomas is a Career Strategist, international speaker and best-selling author of two books including “Career Smart – 5 Steps to a Powerful Personal Brand” which is currently on AMAZON’s TOP 10 LIST for personal branding books, and “The Bounce Back – personal stories of bouncing back higher and faster from a layoff, re-org or career setback“ also available on AMAZON and BARNES & NOBLE.   Right now you can download three FREE CHAPTERS of “The Bounce Back” at


Feeling stuck in your career? Challenge yourself to change…

Nothing is worse than the feeling of being helpless in your career.  Helpless.  Hopeless.  Stuck.

The notion that you don’t have any career options is a myth.  Every day you are making choices.  Every day you make the choice to work for the company where you are.  You make the choice to work for the boss you have.  You make the choice to work on the projects you drive.  Every day you’re making decisions about your career.

So what can you do if you don’t like your company, manager or projects?

I’ve been making a 6-figure income working for a Fortune 100 Company for the past 10 years, and also working as a leading Career Coach (yes, I’ve been busy :)) and I’ve learned that creating change is simply a step-by-step process and that even with the small steps can come big rewards –

1.      Know what you want.

What’s pulling you toward your career right now?  What’s pushing you away?

The first step in getting un-stuck is to sort through the logic and emotion of everything going on in your job right now and make a list of what all the positive things are that you’re getting in your job, such as a salary, benefits, doing purposeful work, working for a company you love, working for a manager you respect, being in an environment where you can constantly learn new things, etc.
Now make a list of things you dislike about your job such as little or no career advancement, limited visibility with leaders, feeling unvalued or unappreciated, being under-challenged, etc.

Now, look at both lists.  Are you still feeling that you need a career change? Is there anything you can change on your “dislike” list?  Many times it’s difficult for us to come up with solutions on our own so try brainstorming possibilities with a few people you trust such as a mentor, manager, department managers or colleagues.
What’s in your control that you could change?  How could change it?  Who could help you?

2.      Shake things up internally. 

If you like your job, but just wish one or two things would change – then see if you can make it happen.  There are probably parts of your job that you enjoy, and parts that you don’t.  Identify what those are and then have a heart to heart talk with your manager.

Try saying something like, “I am really enjoying my job, but there are a few things I’d like to see if we could change.”  I once said to one of my managers something like, “I’m really not sure how much value I’m adding to the research project, but if you gave me those 4 hours each week, I would use them to create a new leadership initiative.”  I then went on to explain the new initiative and how it would benefit me, the department and my manager. Ten minutes later he told me to, “Go for it!”

Another time I asked one of my manager’s if he needed any help with the budget and told him that I wanted to learn about managing the department’s finances.  He gave me more financial responsibility and taught me everything I wanted to know!

Other great sources to help you shake things up internally could be your manager’s manager, other department managers and anyone who has, or has had, a responsibility that you would like to have.  Two key things to remember are –

a.      You are the only one who can make a change happen.
b.      You cannot make a change by yourself – you need the support, wisdom and mentorship of others.

3.      If you can’t get what you want internally – go external.

Sometimes our career requires big bold changes.  If you’re unhappy in your job and you can’t get what you want inside your current organization, then it’s time to explore external opportunities.

The first step is to simply start exploring possibilities. Talk to others who are in the industry or job role that interests you.  Ask them what a good day looks like, what a bad day looks like, if they have any special training or education, and how they got their job.  You can learn a lot about different career options simply by talking to others.

After you identify a job role that you are really interested in, the next step is to start exploring job openings.   Let your network know that you are ready to take the next step in your career and ask if they could send you any job leads, referrals or recommendations.

Also, search the job boards on company websites where you want to work.  Be sure to set up Job Agents on and so that you’ll receive weekly job openings in your e-mail box.

Whether you make a few small changes in your career or one big bold change, you owe it to yourself to have a career that lets you do meaningful, purposeful work and makes you feel valued, appreciated and energized.  You really do have control over your career – you just have to get in the driver’s seat and make it happen! 🙂


Sherri Thomas is a Career Strategist, international speaker and best-selling author of two books including “Career Smart – 5 Steps to a Powerful Personal Brand” which is currently on AMAZON’s TOP 10 LIST for personal branding books, and “The Bounce Back – personal stories of bouncing back higher and faster from a layoff, re-org or career setback“ also available on AMAZON and BARNES & NOBLE.   Right now you can download three FREE CHAPTERS of “The Bounce Back” at

Agonizing over whether to leave your current job?

Being in a passion-less job is a career killer. 

Managers, clients, peers, and potential employers will see you as someone who lacks desire, drive, and enthusiasm. If you’re craving a career that inspires you, then you need to step up and take action.  As a leading Career Coach, I encourage you to ask yourself three (3) questions to help you decide whether you should leave your current job…

  1. What do I really want in my career?
    What is it that will give you the feeling of being happy and fulfilled in your job? Is it status? Prestige? Fame? Respect from your peers? Credibility within the industry? Money? Less stress? An easier lifestyle?

    Stop a minute and think about it. You need to define the specific things or “gets” that you want to ultimately achieve in your career. You should be able to narrow it down to one or two very specific objectives. Once you are able to identify your ultimate career objectives, then the next thing you need to do is take stock of your current career and where you are today.

  2. What are the “gives and gets” in my current situation?
    This means taking a quick inventory of what you are currently giving to your manager, company or clients, and what you are getting in return. Let’s first look at the “gives” of your job. Write down the value that you are providing to your employer by being in your current job role.

    For example, do you have knowledge, experience and skills that are valued by your manager or clients? Are you an expert in your job and providing work that is valued? Are you consistently delivering high quality projects that are on time and on budget? Are your clients thrilled with your work? Does your manager think of you as a valued contributor? Do you have the most relevant training and certification to do the job effectively? Are you adding to the bottom line by bringing in new business and maximizing opportunities, or saving costs by streamlining processes or bringing in advanced technologies? Are you leading projects and initiatives? Are you training and mentoring team members and peers? Are you providing some kind of unique expertise and viewed as the “go to” person for that knowledge or skill?

    I encourage my career coaching clients to also identify another kind of “get.” Those are the negative “gets” in your current position. Every job has a certain amount of frustration and stress, but does your job give you an excessive amount? Does it make you feel inferior? Incompetent? Overwhelmed? Undervalued? Underutilized? These negative “gets” should also be identified. Think about any negative gets that you have in your current situation and write them down.

    Now it’s time to review all of your “gives”, “positive gets” and “negative gets”. Are the gets that you are receiving the gets that you really need to feel valued and inspired? If not, then you may want to consider making a career change.

  3. Before I leave, is there anything else I can glean from my current situation?
    There are times in everyone’s career when you hit a roadblock, and it’s best to simply move on. But before you disconnect completely from your situation, I encourage you to glean anything else you can from your current employer or client.

    Are there any projects you could join or lead that would allow you to gain knowledge or experience in a new area? Could you strengthen your leadership skills or boost your credibility by leading a project? Is there a project you could create that would challenge you and help you grow professionally?

    Also, is there anyone in your current environment who could guide you, mentor you, or teach you about a product, technology, or the industry? Is there anyone else you could work with who could give your career a boost just by saying that you worked together?


Sherri Thomas is a Career Strategist, international speaker and best-selling author of two books including “Career Smart – 5 Steps to a Powerful Personal Brand” which is currently on AMAZON’s TOP 10 LIST for personal branding books, and “The Bounce Back – personal stories of bouncing back higher and faster from a layoff, re-org or career setback“ also available on AMAZON and BARNES & NOBLE.   For a limited time, grab (3) THREE FREE CHAPTERS of “The Bounce Back” at

Was this the year you were going to make a career change?


One year from now, do you want to be doing the exact same kind of work you’re doing today?

If not, then there are a few things you need to START doing, and a few things to STOP doing…

  1. Stop going with the flow.

    Stop working on mundane projects you can do in your sleep. Part of the reason you’re feeling under-utilized and under-valued is because you’re under-challenged. We weren’t meant to take a job and then stay there forever. We’re meant to stretch, develop, grow, bounce. Look for ways to step up and flex your professional muscles. When you stop learning and growing, your career will stall.

  2. Stop taking setbacks personally.

    Everyone experiences career setbacks. Everyone! If you’ve been a victim of a layoff, a demotion, a project that failed or didn’t get accepted then get over it! Hanging on to feelings of rejection, embarrassment or anger isn’t helping you. You only think other people care about your setback, but seriously, they’ve moved on and you need to, too. It’s not the setback itself that is holding you back, but how you’re internalizing it.

  3. Stop being “small.”

    If you think that being humble and shy will help you be successful, think again. When somebody offers you a big juicy project or a spot on a high profile team – grab it! Saying things like, “Oh, I don’t know if I’d be the best choice for that,” or, “I don’t know if I have the right experience to do that” will keep you sitting on the bench. You’ve got to step up, be bold and put yourself out there (especially if the new opportunity scares you!) Yes, finding new opportunities means taking risks – big bold risks that you won’t be able to take if you’re playing it small.

And here are a few things you’ll need to start doing…

  1.  Start talking about what you want to do.

    Start describing the types of responsibilities and the kinds of projects and teams you want to work on. If you don’t have a crystal clear vision, then at least start talking about the type of work you enjoy doing. By simply having these conversations with your manager, colleagues, and those in your network can lead to new career paths and opportunities.

  2. Start claiming your space.

    Put your expertise out there by showing others you have something to say through presentations, articles, coaching others and speaking up in meetings. Don’t be a shrinking violet, but instead, have confidence, be bold and voice your technical opinion. So what if someone may not agree with you – that just makes it a more interesting conversation. Successful executives and professionals constantly put themselves “out there” – that’s why they’re successful. Don’t shy away or back up, but instead step up, speak out and claim your space at the table.

  3. Start charting your course.

    Go find people working in different industries and job roles. Ask them about their responsibilities, education, training, challenges and career paths. Get connected to those who inspire you. Give yourself permission and time to explore all possibilities. That doesn’t mean that you have to accept every opportunity that comes your way, but you at least owe it to yourself to learn what else is out there so that you can get ready for your next career move.

Successful professionals aren’t successful because they let things “happen.”  Instead, they make things happen in their career.  They figure out what they want, take some risks, stretch, grow, fall down, learn and bounce.  Don’t let someone else take the wheel on your career path.  Step up and make things happen.  It’s your career and your year! 🙂


Sherri Thomas is a Career Strategist, international speaker and best-selling author of two books including “Career Smart – 5 Steps to a Powerful Personal Brand” which is currently on AMAZON’s TOP 10 LISTfor personal branding books, and “The Bounce Back – personal stories of bouncing back higher and faster from a layoff, re-org or career setback” also available on AMAZON and BARNES & NOBLE.   Right now you can download three FREE CHAPTERS of “The Bounce Back” at


3 Easy Ways to Put Yourself in High Demand with Hiring Managers

As a leading Career Coach for professionals and executives, my phone rings every day with professionals  (just like you!) looking to make a career change.  I know what a tough job market it is right now, but my clients are consistently able to put themselves in high demand with new clients, managers and hiring managers.  In fact, 3 of my clients are interviewing this week!
If you’re looking for your next career opportunity – then I have three (3) of my biggest career changing success strategies to help you change your career faster…


1. Keep yourself marketable. If you’re looking for a new job, then use your “in-between” time to get any training or education you may need. Job requirements can change over the years. Industries can change. So make sure you stay current with the demands of the market by assessing your skills and qualifications with what the market is demanding. Most industries have a kind of license or certification that’s highly valued – such as project management certification, marketing certification, financial planning licenses, and so on. So keep yourself marketable by staying current with required training and education.

Another strategy for keeping yourself marketable when you’re not working, is to start freelancing or consulting. This shows hiring managers that you take initiative and that you’re considered an expert in your field by others. Also, join an association’s Board of Directors, or at minimum, a committee. These strategies will help keep you visible, expand your network, and boost your resume.

2. Fish where the fish are. In other words, know where your potential employers are. Find out by reading trade magazines, industry publications, company websites and websites that advertise job openings like, and to learn which industries are hiring, which companies are hiring, and what the hot jobs are.

You can also learn about companies that are hiring by attending industry conferences, trade shows, business networking events and association meetings. Another good idea is to join professional networking sites such as to get connected to industry leaders and company decision makers. Make it a priority to get connected, and stay connected, to people who can inspire you, hire you, or introduce you to others who could potentially hire you.

3. Be a resource to others. When you’re in the market for a new job, you never want to give the impression that you need a job. Instead, you want to be seen as someone who’s a leader, a driver, a mentor to others, and someone who’s resourceful – who knows how to get things done and get results. This is one reason why you want to consult, freelance, or volunteer while you’re in between jobs.

So here’s a tip – instead of sending the message, “I need you to give me a job”, you should send the message, “I’m someone who is resourceful, insightful and has a specific area of expertise.” In other words, “I’m someone YOU should get to know!” This is a major shift in the way others perceive you.

One way you can do that is to send out personal notes with links to cool videos, reports, press releases, or websites that you think might interest them. Another tip is to invite them to business networking events, and introduce them to other movers and shakers in the industry.

The bottom line is that successful professionals are drawn to other successful professionals and those who are resourceful. So get personal with your professional network and show them how you can help them be more successful.

And finally… 

If you’re ready to make a career change, get some professional help.  You’ll have an easier, quicker, less stressful journey ahead of you when you have a partner who can give you the roadmap on how to reach your goal.
Check out Career Coaching 360’s personal career coaching packages with a variety of services and budgets available.    Also, hear what our raving fans are saying about we helped them reinvent their career!

Powering Up Your Personal Brand for More Career Opportunities

Cover of "CAREER SMART: Five Steps to a P...

Cover via Amazon

What is your personal brand saying to others?  Getting bigger promotions, better clients, and a richer career depends largely on how you’re perceived by senior managers, business associates, and potential employers.
 People are the jet fuel behind your career. People can promote you, hire you, mentor you, inspire you, or introduce you to others who could hire you.

To help you transition into a career that inspires and motivates you, I’m sharing below some tips from my book: “CAREER SMART – 5 Steps to a Powerful Personal Brand” (which is now on Amazon’s TOP 10 LIST for personal branding books)…

  1. Send the “right” messages.
    Everything you do and say sends messages to your senior managers, clients, peers, networking contacts and potential employers. Your words, actions, presentations, reports and work deliverables all shape the perceptions others have about you.You influence people through your actions and your words so make sure both are in synch. Send a crystal clear message that focuses on the that you consistently deliver to a company or client. Your “value” is a unique blend of your strengths, professional accomplishments, and personal characteristics such as being a good leader, risk taker, problem solver, strategic thinker, etc. 

    All of these things combined make up your “value package” which makes you truly unique from a crowd of colleagues, business associates, and even job applicants.If you’re currently working with a company and you’d like to stay there, then you may want your message to be that you deliver high quality and results.  For example, if you’re in sales then your message should be that you consistently generate revenue.  If you’re a creative director then your message should be that you consistently develop fresh campaigns that increase sales.Take every opportunity to send your value message through project updates, status reports, presentations, hallway conversations, business networking events, in your resume, and in your interviews.  Talk about the results or the success of the projects and teams you’ve led, or the benefit they added to the company like generating more revenue, saving costs, or making the company be more competitive.  If you want to be seen as a problem solver then talk about the challenges that your team overcame, and the key lessons that you’ve learned.

    The key is to role model the “value” that you provide by consistently demonstrating it, living it and breathing it. 

  2. Go for the “High Value” Projects
    Getting on the right projects and delivering strong results is the single most effective way to boost your personal brand. That means aggressively going after those projects that generate money, save costs or make the company more competitive.Just like everyone else, you have 8-10 hours a day at work. Now, you can either spend those hours parceling out your time in bits and pieces working on a variety of tasks and assignments, or you can concentrate your efforts on making major contributions that generate BIG results.
    Consider where you can make the biggest impact for your organization and aggressively go after those assignments.  Successful professionals don’t leave it up to their managers and senior leaders to drop plum projects in their lap.  They drive their career by volunteering for, or even creating, projects that make the biggest impact.
  3. Get into a career where you can thrive (not just survive!)
    It’s impossible to have a powerful personal brand if you’re just going through the motions at work.    If you’re walking around dull and listless (like the Clairol Herbal Essence girl before she shampoos her hair), then others are sure to see you that way. You need to be in a career that challenges you, flexes your professional muscles, and excites you!Think about what kind of work you want to be doing.  Start by identifying the three key ingredients you need in the work itself to be happy and fulfilled such as leading teams, working on creative projects, developing new technologies, etc.  Once you’ve defined the three key ingredients, then do whatever it takes to drive your career towards that vision. 
Bottom line: you need a powerful personal brand if you want to have more choices and options in your career. So what is your personal brand saying about you?  Powerful personal brands don’t just happen overnight.  It takes time, focus, and commitment, but the payoff is a deeper, more meaningful career.

And finally… 

If you’re ready to make a career change, get some professional help.  You’ll have an easier, quicker, less stressful journey ahead of you when you have a partner who can give you the roadmap on how to reach your goal.
Check out Career Coaching 360’s personal career coaching packages with a variety of services and budgets available.    Also, hear what our raving fans are saying about we helped them reinvent their career!
Enhanced by Zemanta

NETWORKING STRATEGICALLY How to get more job leads, referrals and recommendations

High Speed Business Networking Event (Paris, 2...

Image via Wikipedia

The goal of networking is NOT to start asking about job opportunities the instant you meet someone. The goal of networking is to create a connection or establish a relationship with someone.

As a Career Coach, I’ve noticed that many professionals looking to reinvent their career make the mistake of sending a message to others, ” I need a job.” But instead, you want to be sending the message that you’re a successful professional who’s resourceful, well connected, and who has some similar interests as they do. You want them to realize that you are someone that THEY should get to know! 

Below is my simple step-by-step process to help you build a powerful network to get more job leads, referrals and recommendations…

  • Seek out others in the industry or job role where you want to work.
    The next time you meet someone who works for a company where you want to work, or in a job role that you’d like to have, keep the conversation focused on that person (it’s not about you! -at least not yet!) Talk about their latest marketing campaign or product launch, or something new or interesting that’s going on inside their company. 
  • Ask to keep in touch!
    Next, you don’t need to have a long, in-depth conversation with each person. Instead, when you feel that the conversation has run its course, simply say, “I’d love to stay in touch – how about if we exchange business cards?”
  • Send the message that you’re knowledgable and resourceful!
    Follow up by sending a piece of information you think they might be interested in such as an article, or the results of a new study, a link to a cool website that relates to their business, or an announcement about an upcoming conference or networking event. You want to send the message that you’re someone who is well connected, resourceful and that you are someone that they want in their network! 🙂
  • Mention a few of your contributions and successes!
    Once the door is open, then talk about some projects or teams that you’ve worked on that have been successful. One thing that works really well for me, is offering to share tips, insight or lessons I learned about the project. l I find that by doing this, people who appreciate these successes will naturally gravitate towards me. And it provides the foundation for a long-term relationship.
  • After you’ve established a relationship, then drop the hint!
    If you’re looking for a new job, then go ahead and drop a hint that you’re looking for “other opportunities.”  

Believe me, when you use this simple step-by-step formula, if your connections know of any opportunities they’re going to let you know!

One final thought, I strongly believe that no matter where you are in your career, we’re always in a position to help out others. Is there someone else you can support by introducing her to a potential employer, or giving a recommendation, or inviting to a networking event? Sometimes we get caught up in focusing just on ourselves, but remember that when we help out others along the way – the universe gives back to us more than we ever dreamed possible.  🙂

  Bottom line: you need a powerful network if you want to have a powerful career. 

So start making connections and nurturing your professional relationships. You’ll find that once you have a strong team of career influencers on your side, doors to new opportunities will open and career will soar!  


And finally…


If you’re ready to make a career change, get some professional help. You’ll have an easier, quicker, less stressful journey ahead of you when you have a partner who can give you the roadmap on how to reach your goal. Check out our career coaching services to learn how we can help you advance your career. 

Enhanced by Zemanta