Should You Re-brand Your Career as a Leader?

Should you re-brand your career as a leader?

Re-brand your career

As an executive, you’ve worked your entire career to build a powerful leadership brand.  You have achieved many successes, and have an impressive portfolio and reputation built on technical mastery, business acumen, industry knowledge and leadership skills.  Congratulations!  You’ve proven that you have the brilliance, drive, and resilience to be a successful leader in today’s global economy.

But now you crave something different. A new passion has bubbled up and you need a different career challenge. You may be thinking, Is it worth the risk to re-brand and leave my current job to switch career tracks?

As a leadership coach inside a Fortune 100 company for the past 3 years, as well as having my own private practice as a career coach for the past 10 years I’ve helped more than 1,000 leaders re-brand and advance their career.  In this article, I’m sharing what I’ve learned about the biggest hurdles leaders face when re-branding and tips to overcome them.

But first, let’s align on what re-branding means. Re-branding isn’t changing from one company to another. That’s just changing your job. Re-branding involves making a major career shift and rebuilding your reputation in a different industry or job role where you’ve never been before.

How can you minimize the risk of re-branding so you can reap the reward?

  1. Get clear on the “why.”

Re-branding yourself early in your career is easy.  Re-branding later when you’re an established leader is tricky.  There’s more at stake.  Reputation. Lifestyle. Money. The possibility of failure.  Stepping into a new role where you have little influence, smaller turf and limited brand cache is humbling.  It requires courage to let go of mastery you’ve worked hard to acquire.
To help yourself stay strong while you forge a new career path, get clear on your motivation and why you want to change.  Take inventory of what you could gain in your new role such as challenge, growth, passion, etc.  Also ask, What am I losing by staying in my current situation?  It may be costing you time to write that book, energy to start that new initiative, or acquiring funding to launch that new company.  Getting clear on why you want to leave your current situation will help you stay the course and take action to change your career.

 

  1. Does re-branding mean a salary decrease?

Not necessarily, but you’ll need to be strategic. If you want to go from tech exec to a marketing leader, the first thing I recommend is to research the highest paying industries. PayScale’s “Economic trends: reflections on 2019, predictions for 2020” reveals that finance, healthcare, energy, retail, construction and real estate will be high growth industries in 2020.

Keep in mind that just because you have a job in a specific niche doesn’t mean that you must work in that specific industry.  In other words, if you’re a leader in IT, it doesn’t mean that you have to work in the IT industry. There are all kinds of industries and companies that need experts in IT, finance, sales, HR, marketing, communications, PR, customer support, legal, business operations, management, leadership and other fields.  I successfully upleveled my own career four times by switching industries.

Also, target the higher paying companies.  There are companies within the same industry that pay more than others so do. Fortune’s 100 Fastest Growing Companies list is based on the top three year performers in revenues, profits and stock returns.

Finally, some job roles pay higher than others. I received a 32% salary increase simply by re-branding from a marketing to a technical role inside a Fortune 100 company. Same job grade, different role. Do your homework and research high paying industries, companies and job roles on sites such as GlassDoor.com and Salary.com

 

  1. What if I fail?

There is a pivotal moment in every career change when you ask yourself, Am I REALLY going to do this?  And then it happens… self-doubt creeps in.  In our careers, as well as in life, change is always riddled with doubt.  Fear of change. Fear of failure. Fear of the unknown.

One of the secrets of re-branding is knowing how to set yourself up for success. Since moving into a different career requires that you have different skills and experience, you’ll need to be proactive and invest in yourself to skill up.  Go get the advanced degree, training or specialized certification if it’s required. I worked with a General Manager at a Golf Resort who was passed over for several job opportunities after being laid off, because he wanted his next employer to pay for a required certification. In other words, he was being rejected from 6-figure jobs because he didn’t have a $3k certification.  Invest in yourself to get the training, education and experience you need to re-brand your career.

What if you fail? There are different ways to look at failure.  You could say that you fail if you don’t take the shot and try to re-brand your career. Let’s take worst case scenario and say that your new company, job or initiative fails. Then what?  You’ll walk away with new knowledge, new experience, and a wider network.  Failures are only failures if you don’t learn something from the experience. How could you use the experience as a stepping stone to your next career?

And finally…

There’s a kind of quiet confidence that we all have down deep inside. A confidence that comes from knowing what we’re capable of doing. Believe in yourself and others will, too. As your Career Coach, my hope is that you re-brand into a new career where you feel fully empowered and appreciated.


Sherri Thomas is a leadership coach inside a Fortune 100 company, as well as Founder/President of Career Coaching 360.  She has helped more than 1,000 executives and professionals pivot, re-brand and advance their career. As a leader helping organizations build diversity and talent management programs, Sherri has spoken at conferences and events across the world including the United States, Singapore, Malaysia, Bali, Haiti, Israel, Canada, Mexico, Vietnam, Ireland and Kenya. Her award-winning book, “The Bounce Back – personal stories of bouncing back higher and faster after a layoff, re-org or career setback“ was named 2013 Best Career Book by the Indie Book Awards. Her first book, “Career Smart – 5 Steps to a powerful personal brand“ was previously #3 on AMAZON’s TOP 10 LIST for personal branding books. Download “15 Clever Ways to Get More Job Offers” free video training at CareerCoaching360.com

2020 Highest Paying Jobs, Best Companies and Fastest Growing Industries to Change Jobs

Change your job with Career Coaching 360

 

Want to change jobs in 2020? Now is a great time for a career change with currently 7.3 million job openings in the US, and an incredible 1.4 million more job openings than unemployed job seekers as reported in the U.S. Bureau of Labor Statistics Job Openings and Labor Turnover Survey (known as JOLTS.)  In fact, the unemployment rate remains at a 50-year low hovering at 3.5%.

As a leadership coach inside a Fortune 100 company for the past 3 years, as well as having my own private practice as a career coach for the past 10 years, I have been writing about Bouncing Back After a Layoff and helping professionals pivot, re-brand and advance their career. Every year, I provide my clients an environmental blueprint of the job market to help them change jobs faster and easier.  Below is a list of references and insights for the highest paying jobs, best companies and fastest growing industries in 2020.

What are the highest paying jobs of 2020?

Investopedia’s 25 highest paid occupations in the US for 2019 shows that healthcare dominates the salary ladder (anesthesiologists claim the top spot at an average $267k annual salary), and corporate chief executives are the next highest paid profession with an average $200k annual salary.

Glassdoor recently published this report, 10 high paying jobs with tons of open positions.

If you’d like some job security along with high pay, the LinkedIn 2020 Emerging Jobs report shows there is substantial job growth and hiring in job roles for artificial intelligence, robotics engineering, data science and engineering, customer service, behavioral health, and cybersecurity.

US News published 100 Best Jobs based on jobs with high pay, plus strong job growth and challenge, manageable stress and work/life balance.  The three top spots go to software developer, statistician and physician’s assistant.

One of the hottest career trends right now is having a side hustle. Bankrate’s survey of 2,550 adults reveals 45-percent of American workers have a gig outside their primary job, and 27-percent are more passionate about their side gig than their primary job.  Check out Business Insider’s 7 best side hustles to earn 6-figures or more in 2020. CNBC published highest paying freelance jobs of 2020 where you earn $90k or more, and Money.com featured the 20 highest paying job skills for freelancers.

Looking for less stress in your life?  Business Insider identified high paying jobs for people who don’t like stress and includes environmental scientists, astronomers, mathematicians and various college professor positions.  Business News Daily published Top 10 most and least stressful jobs.

If geography is a primary factor in your job, then check out the highest paid job in every state in 2019 by MarketWatch, and ZipRecruiter’s 10 hottest job markets in 2020.

Indeed identified a terrific list of heroic civilian jobs in high demand such as environmental engineers, social workers, firefighters, nurses and others who serve the public.

What some fun in you work?  How about being a Lego master builder, brew master or toy creator featured on  cool jobs that pay well by Moneywise.  Also check out 10 fascinating jobs you never knew existed by RD.com such as Walt Disney imagineer, B-B-Q restaurant tour guide and sea urchin diver.

2-year degree jobs with salaries as high as $80k are listed in in this study by US News & World Report, “10 community college degree jobs that pay $50k or more.”  The best jobs for trade school graduates published by thebalancecareers.com and US News highest paying jobs without a degree are great resources.

Since we’re on the topic of high paying jobs, if you want a high pay and not sure whether to invest in getting a college (or advanced) degree, you may want to read “Education and Lifetime Earnings in the United States” by Christopher R. Tamborini, ChangHwan Kim, and Arthur Sakamoto. This study reveals that men with graduate degrees earn approximately $1.5 million more in median lifetime earnings than high school graduates (women earn $1.1 million more.)   Men with bachelor’s degrees earn approximately $900,000 more in lifetime earnings than high school graduates (women with bachelor’s degrees earn on average $630,000 more.)

What are the best companies to work for in 2020?

Is money the only driving factor in changing your job?  I teach my clients that making a higher salary may be a priority, but what about the environment where you work?  What kind of company culture and values are important to you?

Glassdoor conducts loads of research and published best places to work in 2020 based on the quality, quantity and consistency of employee reviews. This is a great way to get a sneak peek inside companies that are interested in you and learn about their culture, management style and work/life balance.  Fortune’s 100 best companies to work for is based on employee reviews, company perks and opportunities for innovation.

If you love innovation and enjoy solving problems, designing products or launching new technologies, then check out Forbes’ list of the world’s most innovative companiesForbes lists also include America’s best employers for diversity, the fintech 50 and the world’s top regarded companies.

If you want more meaningful work Fortune’s list “change the world” spotlights 52 companies across the globe that are doing well by doing good things for the planet and society.  Indeed’s top rated workplaces for veterans spotlights Keller Williams Realty, the FBI and Northrop Grumman based on more than 200-million ratings on Indeed.

If you’re craving more freedom and flex time in your schedule, you may want to work for one of the Top 40 companies to watch for flexible jobs in 2020 by FlexJobs based on the analysis of more than 52,000 companies.

Also, here is a cheat sheet of companies that are hiring, or most likely to be hiring 100 Fastest Growing Companies by Fortune and based on 3 years of performance with regards to revenue, profits and stock returns.

What are the fastest growing industries?

PayScale’s “Economic trends: reflections on 2019, predictions for 2020” report reveals that finance, healthcare, energy, retail, construction and real estate will be high growth industries in 2020.

When you change jobs, keep in mind that just because you have a job in a specific niche doesn’t mean that you must work in that specific industry.  In other words, if you work in IT, it doesn’t mean that you have to work in the IT industry. There are all kinds of industries and companies that need experts in IT, finance, sales, HR, marketing, communications, PR, customer support, legal, administrative, business operations, management, leadership and other fields. In fact, I’ve successfully upleveled my own career four times by switching industries.

Finally, another tip I share with my clients who want to change jobs is if you’re looking to make an immediate career change, then go for jobs that have less competition. How can you know which industries have the smallest pool of job applicants?  One of the references I use is this nifty little cheat sheet published by Indeed, “Industries where it’s tougher to find talent” which reveals that education, health services, financial and manufacturing industries have a lot of blue ocean and tough time finding qualified job candidates. CNBC took it a step further to add pay information in their article, industries with the highest share of job openings and how much they pay.

I hope these resources help you land a new job where you feel fully empowered and appreciated.


Sherri Thomas is a leadership coach inside a Fortune 100 company, as well as Founder/President of Career Coaching 360.  She has helped more than 1,000 executives and professionals pivot, re-brand and advance their career. As a leader helping organizations build diversity and talent management programs, Sherri has spoken at conferences and events across the world including the United States, Singapore, Malaysia, Bali, Haiti, Israel, Canada, Mexico, Vietnam, Ireland and Kenya. Her award-winning book, “The Bounce Back – personal stories of bouncing back higher and faster after a layoff, re-org or career setback“ was named 2013 Best Career Book by the Indie Book Awards. Her first book, “Career Smart – 5 Steps to a powerful personal brand“ was previously #3 on AMAZON’s TOP 10 LIST for personal branding books. Download “15 Clever Ways to Get More Job Offers” free video training at CareerCoaching360.com