Personal Branding is a hot topic these days, and I have 5 ways you can create a powerful personal brand and leverage it to get into the career you really want…
Step #1. Understand your value.
Having a powerful personal brand means that you consistently deliver what you say you’re going to deliver. In other words, it’s the skills, experience, and value that you provide to your employer or clients. Whether it’s bringing in new streams of revenue, managing highly valued projects, developing creative marketing campaigns, or whatever, your career is fueled by the value that you consistently deliver to employers.
Your value is a unique blend of your strengths, professional accomplishments, and personal characteristics (such as being a good leader, risk taker, problem solver, strategic thinker, etc.). All of these things combined make up your “value package” which makes you truly unique from a crowd of colleagues, business associates, and even job applicants.
Step #2. Get into a career where you can thrive (and not just survive!)
Being in a passionless job is a career killer! If you’re walking around dull and listless (like the Clairol Herbal Essence girl before she shampoos her hair), then others are sure to see you that way. It’s impossible to have a powerful personal brand if you’re just going through the motions at work. You need to be in a career that challenges you, flexes your professional muscles, and excites you!
You want to be working on projects that excite you and teams that energize you! Start gravitating towards those projects and assignments where you can thrive. Or, if you’re in between jobs right now, then you want to focus on talking about those kinds of projects and accomplishments that you worked on in your networking and on your resume.
Step #3 Send the “right” messages.
Everything you do and say sends messages to your manager, senior managers, clients, peers, and potential employers. Your words, actions, presentations, reports, work deliverables, all shape the perceptions others have about you and the value you provide.
So you should take every opportunity to send a very clear message that you are a hiqh quality and results-driven contributor. Talk about the successes of your projects and teams, and the benefit they’re providing to the company. Talk about the obstacles that your team overcame, and the key lessons that you learned.
This is how employers and potential employers can view you as an asset to their company.
Step #4 Act as if your are on a stage.
Think about how you want others to perceive you. Do you want to be recognized as being smart? Strategic? Having specific expertise? A great leader? Whatever it is, you should be striving to send that message loud and clear.
Every day you have opportunities to shape and manage your personal brand. In every presentation that you give, in every meeting you attend, in all your conversations with other professionals – think of yourself as being on a stage. It’s your opportunity to shape and manage the way others are perceiving you.
Step #5 Network strategically.
If you want bigger promotions, better clients, and a richer, more meaningful career you need to work with people who value and appreciate you. So focus on creating a strong support system of what I call, career influencers. These are people who can hire you, promote you, inspire you, teach you, and open doors to new opportunities. Nurture your relationships with these people, and ask about their career path and strategies for blasting through career challenges. Seek out people who can give you the roadmap, guidance, and inspiration to help you advance your career.
Powerful personal brands don’t happen overnight. It takes time, focus, and commitment, but the payoff is huuuuuge. Imagine a world where you wake up every morning excited about your career! 🙂