What thought have you given to promoting yourself to career influencers outside your work environment? These are the people in the medium and big rings of your sphere of influence who can potentially help you move into a different role, company or industry.
Here are 5 great ideas for promoting yourself outside an organization.
- Get published. If you have written a report, white paper, or newsletter article to share within your company, try to get it published externally. There are thousands of online newsletters for all kinds of topics and industries and most are avidly seeking contributing authors. If published, be sure to get the link and forward it to your career influencers.
- Become a public speaker. I believe that the single most effective way to strengthen your personal brand is to become a public speaker. Think of ways to get in front of your career influencers and share your expertise.
- Broadcast your message. Almost all cities have at least one television station providing morning and midday news and public affairs programming. Producers look for “hot topics” and experts who can inform and educate audiences on a particular subject. Be proactive and contact these producers in your area. If you are interviewed, be sure to capture the video and stream it on your web site, then send the link to your target audience.
- Teach your message to others. Adult education classes are in high demand at community colleges. Teaching a class gives you extra credibility and you may pick up a few new clients or have the opportunity to do some freelance work.
- Join a board of directors. Many trade associations and civic organizations need industry experts, smart business professionals and creative marketers. Be sure to pick a cause that genuinely drives your passion.
By continuously raising your credibility and visibility within your personal network, you’ll not only strengthen your personal brand and open new doors of opportunities, but you can also create an emotional connection with them that makes them not only want you on their team, but feel they need you.