In a my Developing Your Personal Marketing Plan blog post I briefly discussed the two tracks of your personal marketing plan. Now, I will give you 7 ideas for promoting yourself within your current organization.
- Write regular project reports and status updates. Use project updates, status reports, memos and emails to convey your message. Spend time carefully writing monthly status reports and project updates so they support the fact that you take your position and career seriously and that you consistently deliver your promise of value. Focus on the results of the project, or the goals and milestones that you achieved or helped achieve.
- Write a newsletter article. Teach others about your areas of expertise by writing about it in the company newsletter, on the company’s web site or on the company’s blog. You have knowledge to share with your internal target audience that could strengthen and add credibility to your personal brand. Consider how to package your knowledge so that you can distribute it online.
- Make a presentation. Look for opportunities to present your message in person. Volunteer to give an update on your project or area of expertise at the next staff or management meeting. Consider mentoring or offering an internal class to teach others about your area of expertise.
- Create a new project to showcase your knowledge, skills or signature talents. Is there a project you can work on right now to demonstrate your expertise? If not, then could you create a project to do so? Figure out what you really love to do and make a proposal to a company or client to do it!
- Lead a team or project. An excellent way to raise your credibility is to be seen as a leader. Successfully leading a project or team demonstrates that you know how to meet deliverables, time lines and budget goals, and lead, manage and motivate others.
- Facilitate meetings. Lead a management, department or project meeting, quarterly update meeting, organizational status meeting or annual celebration. More than likely there are many opportunities within your company to facilitate a meeting. Take the first step and tell your manager you would like to volunteer.
- Fill in for your manager. When you manager goes on vacation, is sick or overloaded and cannot attend a meeting who fills in? Ask if it can be you. This is a great way for other senior leaders and department managers to view you at a higher level.