How do you deliver your message to your personal network? In other words, how do you promote your value and accomplishments without overtly bragging and selling yourself in a cheesy, I’m-the-best-thing-since-the-invention-of-cheese-fries kind of way?
Just like successful businesses have marketing plans, you need to develop a personal marketing plan. Your personal marketing plan should include two tracks: internal and external. Internal marketing includes strategies within your current organization; external marketing focuses on promoting yourself outside of the organization.
Depending on your current situation, you may want to have a combination of both tracks or focus on just one. For example, if you are currently employed, but have decided to leave the company in the near future, you may not need to create an internal marketing plan yet. If you like your current company and want to move into a new position, you will want to increase your visibility and build your credibility with colleagues, managers and senior managers so they will champion you for that new role or promotion.
The goal of your marketing plan is to find ways to deliver your message to those who can help you advance your career. By continuously raising your credibility and visibility within your personal network you’ll not only strengthen your personal brand and open new doors of opportunities, but you can also create an emotional connection with them that makes them not only want you on their team, but feel they need you. I will explore ways to promote yourself inside and outside your organization in upcoming blog posts.