Forming strong strategic partnerships with career influencers in four key categories can help strengthen your credibility and elevate your personal brand.
- Those who can evangelize your talents and accomplishments to others. They are your personal public relations representatives who give you visibility and exposure to other career influencers. They spread the good word about your work, accomplishments and the value you provide. They are living testimonials who can recommend you to other managers or clients.
- Those who currently hold, or have had, a position you desire. They can be career mentors or advisors to you providing invaluable advice on the skills and personal characteristics required to be successful in that role. They can offer guidance on your career path, share their steps in reaching that position or give insight into the professional challenges they faced and specific strategies they used to overcome obstacles.
- Those who can teach you a new skill. They are experts in their fields and possess specialized knowledge or experience to help you reach your career goals.
- Those who, just by working with them or being associated with them, can strengthen and add credibility to your personal brand. Simply by sitting on a board of directors with a well-respected industry expert, or reporting directly to someone well positioned in the company, or winning a new client who is admired within the community could give your personal brand a boost.