3 Tips to Create a Red Hot Personal Brand

Prefer to listen to the podcast version of this post?
You can also subscribe to our Career Coaching 360 podcast RSS feed. Career Coaching 360 podcasts are also available on iTunes.

What is your personal brand saying to others? Getting bigger promotions, better clients, and a richer career depends largely on how you are perceived by senior managers, and potential clients or employers. So to maximize your career opportunities and get into a career that actually inspires you to get out of bed in the morning turning cartwheels, let’s start by polishing up your personal brand.

Here are my 3 tips to creating a red hot personal brand…

    1. Understand your value to an organization. Having a powerful personal brand means that you consistently deliver what you say you’re going to deliver. In other words, it’s the skills, experience, and value that you provide to your employer or clients. Whether it’s bringing in new streams of revenue, managing highly valued projects, developing creatively outrageous marketing campaigns, or whatever, your career is fueled by the value that you consistently deliver to employers.Your value is a unique blend of your strengths, professional accomplishments, and personal characteristics (such as being a good leader, risk taker, problem solver, strategic thinker, etc.). All of these things combined make up your “value package” which makes you truly unique from a crowd of colleagues, business associates, and even job applicants.


    1. Get into a career where you can thrive (not just survive!) Today’s marketplace is so volatile that “surviving” is not a smart career strategy.
      Being in a passionless job is a career killer! If you’re walking around dull and listless, then others are sure to see you that way. It’s impossible to have a powerful personal brand if you’re just going through the motions at work. You’re not fooling anyone. Everyone sees that you are NOT a key player in the organization.You need to be in a career that challenges you, flexes your professional muscles, and excites you! That’s when people are going to take notice. That’s when doors will start opening up for you. People want to be around others who enjoy their work and enjoy talking about it and sharing ideas. That’s the kind of positive energy that others are drawn towards.

      And when others are drawn towards you they’re going to let you know about other career opportunities. That’s when the better jobs and bigger promotions will start coming your way.


  1. Send the right messages. Everything you do and say sends messages to your manager, senior leaders, clients, peers, and potential employers. Your words, actions, presentations, reports, work deliverables, shape the perceptions others have about you and the value you provide.Think of yourself on a stage.

    Think about how you want others to perceive you. Do you want to be recognized as being smart? Strategic? Having specific expertise? A great leader? Whatever it is, you should be striving to send that message loud and clear.

Every day you have opportunities to shape and manage your personal brand. In every presentation or update that you give, in every meeting you attend, in all your networking conversations with other professionals – think of yourself as being on a stage.

Talk about those things that excite you in your career – those project, or teams, or initiatives that you ENJOY doing… or talk about what excites you about working in that industry… find something in your career to get excited about!!

It’s your opportunity to shine and get noticed.

Powerful personal brands don’t happen overnight. It takes time, focus, and commitment, but the payoff is huuuuuge. Imagine a world where you are in such high demand with potential employers that you get to choose where you want to work :))

About Career Coach Sherri Thomas
Sherri Thomas is a leading career coach who helps professionals transform and thrive in their career. She is a leading career coach, Huffington Post writer, globe trotting keynote speaker, and the 2013 Best Career Book author of “The Bounce Back – personal stories of bouncing back higher and faster after a layoff, re-org or career setback.” As a sought after media source, she has been featured in top news outlets including NBC-TV Phoenix, the Wall St. Journal, TIME, New York Daily News, Monster.com and many others. She loves traveling around the world and learning about other cultures, thrives in nature, and will always encourage you to go on what she calls a life changing Kenyan safari because the 30-hour flight journey “isn’t that bad.”

Leave a Reply

Your email address will not be published. Required fields are marked *