PARADE Update: Work your netWORK
I’m so proud of Meghan! Today she had a terrific breakthrough. Through a series of powerful questions in our session together, Meghan was able to sort through all of the research that she’s been doing, as well as the wide variety of industries, companies and job roles that she’s had over her 10-year work history – and define a crystal clear career vision that excites and motivates her.
One of the biggest mistakes I see career changers make is being too broad in their career search. Applying for jobs in which they are under-qualified, over-qualified, or simply have no passion for. Those professionals who make successful career changes are laser focused on where they want to go and how they can add value to an organization.
Now that Meghan has defined her career vision and completed her personal Career Success Blueprint™, I can now help her align her networking opportunities, resume and interview responses towards that vision. I’m confident that with her strengths, passions and past career successes we’ll be able to snoop out job opportunities so that she can successfully transition into her dream career! 🙂
So now it’s time to build and leverage her professional network – and to work her network. I provide a step-by-step strategy for this in my book, “Career Smart – 5 Steps to a Powerful Personal Brand” and a few of those strategies include –
- Get connected to people who could hire you, or introduce you to others who could potentially hire you. Re-connected with past employers, customers, and colleagues. Meet new contacts by attending industry conferences, trade shows, business networking events, and association meetings that target the industry (high tech, health care, etc.), or the job role (marketing, finance, management, etc.) you want. Try to attend a couple of events each week.
Meghan made a great connection at a birthday party last week! She met someone who has the type of job role that she’s interested in and now Meghan has set up time with her to learn more about her career path, the company where she works, and her job responsibilities.
- Network in person and on-line. Another great way to network is by joining LinkedIn.com to connect with other professionals and executives (i.e. Facebook is a social networking site, whereas LinkedIn.com is a professional networking site.) Make sure you create a profile that showcases your career strengths, results, and successes. Meghan is already making great strides in connecting with past colleagues, customers and business associates.
- Be a resource for your key connections. When you’re in a career change you never want to give the impression that you’re hungry for a job. Instead, you want to be seen as someone who’s resourceful, knowledgeable, and has a wide network. Send out personalized notes and e-mails with links to reports, case studies, press releases, videos, and cool websites that you think may interest individuals in your network. Invite them to business networking events, and introduce them to other movers and shakers. Professionals are drawn to other professionals who are resourceful and well connected.
The goal is to create a pull relationship with your network so that they are drawn towards you (not running away from you!)
When you’re searching for a new job, remember to stay focused in what you want, stay positive, and believe in yourself. It takes persistence and patience – but you WILL find those companies who jump at the opportunity to have you join their team! 🙂