The art of branding is so critical to success that companies spend millions, even billions of dollars on it. The reason for doing this is simple: branding drives sales. Having a powerful and unique image can translate into billions of sales dollars. So much money is spent on developing a strong and sustainable brand, there is a formula for determining the value of a brand. Every year, Business Week publishes its Top 100 Global Brands showing estimated values in terms of dollars. The list below shows the top 10 brands for 2009.
|2009 Rank||Company||Brand Value in $ (Millions)|
Now, let me ask you, if you can form an emotional connection to a car or a soft drink, then do you think you can form an emotional connection to a person? Of course you can!